Every morning millions of women stand in front of a mirror looking at themselves. And their hair. Evaluating. Planning. How to treat it, manage it, style it, or on some days—hide it. And then they look down at a shelf of half-used products that promise to fix this.
Starting with an iconic Aquis hair towels and turbans, they are now developing a complete range of scientifically-formulated hair products to reflect your life, renew your hair’s natural strength and beauty, and reframe the relationship you have with your hair.